I'm a big fan of 37Signals' new book Rework. In fact, I just finished reading it last night. This hilarious video is their attack stategy at creating some buzz to get them to the top of Amazon's Bestsellers List (they are currently #3).  It also obviously pokes fun at political mudslinging commercials.

I've spent this last week reading blog post after blog post from journalists who turn their back on digital music promotion. The common arguement is that journalists feel more appreciated if time is taken and money spent on mailing them a physical promo to review versus getting a link to a download in an email.

One blog post I'd like to share can be read here:
http://community2.metalreview.com/blogs/editorials/archive/2010/03/03/my-first-editorial-for-metalreview-and-screw-the-digital-age.aspx


And another one I ran across today is here:
http://whatsheonaboutnow.blogspot.com/2010/03/end-of-promo-copy.html



In my opinion, there are two things happening here in this industry:

1. We're caught in habit and the thought of change is uncomfortable.

2. We're "aware" of the digital movement, but don't completely understand it OR what it is capable of.


How will this change?  As more and more labels/journalists adopt digital music promotion, more and more pessimists will try it out and hopefully see the good things it offers.