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http://www.discoveringstartups.com/haulix-com-easy-promo-distribution/

We keep a close eye on the music industry and it's blatantly obvious to us that DJs and Heavy Metal labels are the majority adopters of digital promos. My theory on why that is goes like this:

1. DJs tend to be on the more tech savvy side.

2. Metal Labels (like everyone else) got hit by the downward economy and like a big wave, they realized the value in going digital with promos and how much money could be saved. (We're wondering when other genres will catch on.)

3. As more and more albums are being sold in digital format, it makes sense that digital promos would be a natural byproduct.

4. Many DJs and Metal labels operate in small teams. They are lean and can make quick decisions and strategy changes. The larger labels have the corporate bloat that makes turning the ship a much bigger endeavor.


We're curious to hear your thoughts. Why are DJs and Metal labels the early digital promo adopters?

Although digital sales are on the UP, piracy is still a huge problem in the world.

"Music companies are investing over US$5 billion a year in developing and marketing artists..."

"Physical sales fell by 12.7% globally."

"Digital music sales rose by 9.2% to US$ 4.3 billion, more than ten times the digital market value in 2004."


http://www.ifpi.com/content/section_news/20100428.html