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Hello, everyone. Thank you for finding time in your busy life to spend a few minutes discussing music marketing with us. The post you’re about to read was written by Andrew Jones, founder of Checkered Owl. The contents highlight common mistakes found in many email marketing campaigns, as well as what you can do to improve your messaging. If you have any questions, please leave us a comment at the end of this post.

This blog exists to promote the future of the entertainment industry, and to do that we need input from people like you and your entertainment-loving friends. If you would like more information on the content in this article, or if you know of an industry pro you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

Everyone should know at this point that e-mail better be a part of your online marketing strategy. While social media sites  can suddenly change their terms of service, re-evaluate their algorithms or lose they user base, e-mail is always there. Not to mention the fact that WAY more people actually BUY things from e-mail than any social media site.

There is a ton of great advice out there for e-mail lists so I don’t feel the need to write “TOP 8 E-MAIL TIPS MARKETERS DON’T WANT YOU TO KNOW”. My main two pieces of advice are simple:

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I think we have finally reached a point where we can confidently say that we will release a new episode of our podcast 2-4 times every month. It would be great if we could guarantee every single week, but right now we don’t want to commit to more than we know we can complete. If you keep listening, we will keep recording, and in time there will be more hours of conversation than we know how to properly handle. That’s what we call a ‘good problem,’ and we welcome it with open arms.

This blog exists to promote the future of the entertainment industry, and to do that we need input from people like you and your entertainment-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

The latest episode of Inside Music features very special guest Chris Farren, founding member of the Florida based punk outfit Fake Problems, co-founder of Antarctigo Vespucci, and someone my mom knows best for creating funny t-shirts. Chris has been a prominent member of the music scene since the mid-2000s, and in this interview he tells us about finding his footing in music, starting his bands, preparing to tour with Koji, the potential for a future solo album, and much, much more.

I’ve been familiar with Chris’ work for many years, but for whatever reason our paths never crossed until we connected over Skype to complete this interview. I walked away with a better understanding of what drives Chris to work as hard as he does, as well as a strong sense of excitement for the numerous plans he has for the future.

The music you hear at the beginning of this episode is take from “Don’t Die In Yr Hometown” by Antarctigo Vespucci.

If you would like to connect with Chris and learn more about his adventures in music, please make it a point to follow him on Twitter.

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Hello, everyone! Thank you for taking a little bit of time out of your day to join us for a little music industry discussion. The following post is actually a guest piece from Absolutepunk founder/editor Jason Tate. The article was created in the days following the leak of a major alternative’s artist new album plans and addresses the ethical questions such info leaks raise for music bloggers.

This blog exists to promote the future of the entertainment industry, and to do that we need input from people like you and your entertainment-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

Want to know what I think the worst part of my job is? The easy answer is a day when I get a bunch of personal and hateful things heaved at me anonymously. But that’s more of a byproduct of the job, not actually a part of it. The worst part of my job is when I am sitting online looking at any one of my aggregation feeds and I see something that I know is a “leak” of pertinent band information. Sometimes it’ll be Amazon or iTunes that has prematurely posted album information, sometimes it’ll be a tweet about a new song title from a small market DJ, or even, worst of all in my opinion, an actual song leak. Today we saw two similar incidents occur and I’ve felt drawn to clarify my personal thoughts on both. I’ve talked about these tough circumstances before, most recently on episode 42 of the AP.net Podcast; however, I think that it’s worth expanding upon even more.

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Greetings!

Here at Haulix we are always working to refine and improve our distribution efforts. Over the summer we increased our anti-piracy measures by releasing our automated takedown notification tool, and today we are turning our attention to promo customization to reveal an update your contacts are going to love.

Promos with custom designs are more eye-catching and tend to receive more attention from listeners. Starting today, clients are now able to create customized promos with transparent backgrounds. It may seem like a small change, but it’s one that makes a big difference on screen. 

In order to create you own custom promo with a transparent background, log in to your Haulix account and follow these instructions:

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Hello, everyone! Welcome to the first Industry Spotlight column of the week. We have been looking forward to this interview for quite some time and could not be happier with the results. The topic has very little to do with music, but if you read on you will discover there is more to the Haulix community than record labels and DIY musicians.

This blog exists to promote the future of the entertainment industry, and to do that we need input from people like you and your entertainment-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

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Haulix is most commonly associated with helping musicians fight piracy and securely distribute their media, but we also work with a large number of comedians every single year. Standup comedy has made a huge resurgence in the last half decade, and Haulix has been there to help various labels keep their media safe every step of the way. We have previously spoken to publicists who worked in the comedy realm in addition to dabbling in music, but today we are dropping music for the first time ever in order to talk about the life of a company that specializes in making people laugh.

Brian Volk-Weiss is the man behind Comedy Dynamics, which until a few months ago was known as New Wave Dynamics. Together with his team of standup loving employees, Brian has been bringing comedy into the lives of people around the world for the better part of the last decade. He’s worked with virtually every big name comic today, and those he has yet to connect with will likely join the Comedy Dynamics family in the years to come. I had the opportunity to discuss Brian’s work life with the man himself earlier this week, and now I am sharing that insight, as well as a preview of what Comedy Dynamics has in store for the future, with all of you.

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H: Hello, Brian. Thank you for joining us today. How are things in California?

B: Yea, morning is my favorite time of day. It’s funny I’m saying this on a call, but it’s typically before phones start to ring. I love getting in before 730, and I usually get more done between 730 and 9am than any other 90-minute period during the day.

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Hello and welcome to the beginning of a brand new work week. We have spent the past several days trying to develop the best content we could possibly image and this afternoon we begin sharing our favorite ideas with all of you. This particular article takes aim at the latest social networking trend and what, if anything, it has to offer the music community.

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

This morning my mother called me and asked if I had an invite to Ello. The platform, which rose to popularity in recent weeks, is the latest social media craze. It’s invite only, but only in the sense that if you know no one else on the planet you will have a hard time receiving an invite. Artists and companies alike are trying to decide how to approach the system, if at all, and we thought now would be the perfect time to take a deeper look at what this new site does (and does not) have to offer the music industry.

If you have somehow missed the countless headlines and constantly trending topics that flooded Twitter and Facebook over the last seven days, Ello is the world’s latest trendy social media network. The site promotes itself as everything Facebook is not, which means no advertisements, no rules about what your screen name can be, and an invite only platform. It’s also in beta, with the promise of ‘bigger and better’ things to come in the future. Whether or not there will be a community present when that time comes however, has yet to be decided.

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A lot has been written about the supposed dire state of the music industry, but truth be told there are a number of successful and growing companies, including record labels, that are thriving in 2014. In this column we bring together every job opening we can find from the companies responsible for building the future of the  business and present them to you, our reader, in hopes of aiding you on your journey to join the global music industry professional family.

Each Sunday we scour the internet for the latest and greatest job postings throughout the music industry. You can help us better serve our community by sending any job openings you find or have to james@haulix.com. Be sure to include the name of the company hiring, a detailed description of the position being offered, a desired start date, contact information, and any additional supplemental information you feel may be needed.



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Job openings:

Director of Sales, Live Nation Media & Sponsorship (Live Nation)

Job summary: This successful sponsorship sales professional will be responsible for creating and selling branded, high-impact music marketing programs across our music properties. Responsibilities include: create, package and sell solution-based music marketing programs for Live Nation amphitheater, club, promotional and digital properties and assets, meet or exceed revenue and key account goals, building, refining, updating and maintaining a pipeline of prospects, and more.

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Fall has officially gripped New England, and as far as I can tell the temperature will not be climbing again for quite some time. I don’t know about you, but for me it’s always the fall and winter when my love for heavy music is at its peak, and already this season I’ve stumbled across several promising young acts with talent to spare. We don’t have time to highlight everyone here on the blog, but you should definitely make time to discover the creative minds behind Vanities:

Each and every Friday we like to take a brief break from our regularly scheduled programming to update and reflect on everything happening at Haulix HQ. We are far more than a music blog, as many of you already know, and posts like this give us an opportunity to share more our efforts with all of you.

The past seven days at Haulix HQ have been extremely busy. Our development team has been inching closer to completing our redesigned promo creation screens, and to be perfectly honest we are pretty excited to show you what we have in store. I asked HQ if we could share a few images, but right now we are going to keep everything under wraps until we are absolutely sure everything looks and works the way we planned. Next week there may be more to share on the development front, but right now it’s all too secretive to warrant further blog discussion.

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We have spent the past two months figuring out the world of podcasting, and I think we may have finally found our groove. After recording the episode you are about to enjoy I called my mom and told her I finally understood how this whole digital radio thing was supposed to work, at least for me and what I wanted to accomplish. She was proud, but she also wanted me to explain the concept of a podcast at length. I guess Will Smith said it best, parents just don’t understand.

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

The latest episode of Inside Music features very special guest Dave Mackinder, vocalist for the Michigan based band Fireworks. Dave and his band have been staples of the alternative music scene for nearly a decade at this point, and later this month they will hit the road once again as they embark on the Glamour Kills tour as support for New Found Glory and We Are The In Crowd. Mackinder also has a new side project, Tea & Water, which just released its debut EP last week. We talk about all this and more, including how he and other musicians make money when not touring or recording.

I’ve been a fan of Dave and his work in music for as long as I’ve known of Fireworks’ existence, so I knew we were going to record something special when the two of agreed to create this episode. As I sit and reflect on our chat now I realize that I’ve come to respect Dave and his creations in a whole new light, which I also hope you are able to take away from your listening experience.

The music you hear at the beginning of this episode is take from “Change Your Mind” by Dave’s side project Tea & Water. Their debut EP is available now through Bandcamp.

If you would like to connect with Dave and learn more about his adventures in music, please make it a point to follow him on Twitter. Fireworks’ latest album, Oh, Common Life, is available now wherever music is sold.

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Hello and welcome to another day of music industry discussion here on the official blog of Haulix. This entry in our Advice series is a bit different from those we have done in the past. We did not work with Hoodie Allen to create the content you are about to enjoy, but as longtime supporters of his work we felt there were several things independent artists could learn from his efforts. 

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

There have been countless reports about the continuing decline of album sales, but if you take a close look at the indie music scene there are many artists moving large numbers in 2014. The key to this success is largely due to the connection fans feel to these artists, which has been nurtured with aid from the rise of social media, but marketing also plays a large role. There are a limitless number of ways to promote music today, and it should not take an informative column like this for you to figure out that great promotion often equates to great sales. It’s not a science, and there are certainly examples of people who never sold even though they knew how to market, but the vast majority of cases speak to the opposite being true. Marketing matters, perhaps more so now than ever before, and today we are going to take a few notes on marketing from someone who has built a DIY career through such efforts: Hoodie Allen.

Hoodie Allen one of the hottest emcees in hip-hop today, but if you only listen to what is played on the radio you may have never heard his voice. He’s been creating and distributing music by himself, largely for free, since 2009, with five mixtapes and two extended play releases already circulating online. He’s also toured the country a dozen times (if not more), transitioning from basement shows and hole-in-the-wall clubs to sold out headlining gigs at every House of Blues from New York to Los Angeles. Through it all Hoodie has remained DIY, and later this month he will release his first studio album, People Keep Talking. It’s the culmination of everything he has done thus far in life, and up to this point his marketing efforts have been flawless. Not every artist will be able to duplicate his plan in the exact same fashion, but with a little hard work these tips can improve any upcoming album promotion:

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