Hello and welcome to the final spotlight column of the week. We have covered some brilliant minds in recent days, and it should go without saying the same applies to the person featured in today’s article. If you have a journalist or site you would like to recommend for a future installment of this column, or if you have any questions regarding the blog and/or our services, please email email@example.com and share your thoughts. We can also be found on Twitter and Facebook.
No great music site gets to be the apple of the industry’s eye without having a solid team of dedicated contributors, and for Highlight Magazine there is perhaps no better team player than Jenn Stookey. From setting up all online features for the zine, to instructing the digital marketing team, advising news posters, and contributing to the physical publication, there is almost no aspect of Highlight Magazine that Jenn is not directly involved in each and every week. Her free time is very limited, but in recent weeks we were able to track her down and learn how she manages to keep everything under control while still pursuing her college education. You can learn everything you need to know about her journey in the paragraphs below.
If you want to stay up-to-date with everything Jenn is working on, be sure you bookmark and frequent Highlight Magazine. Additional questions and comments can be left at the end of this post.
H: For the record, state your name, job title, and the publication(s) you work with:
JS: My name is Jenn Stookey and I’m the managing editor with Highlight Magazine.
H: When you think of your earliest memories with music, what comes to mind first?
JS: Musicals definitely. I was apart of them from kindergarden and up and my family would always take trips to see the traveling Broadway shows as well as listen to the soundtracks all the time. So weird, but I loved it!
Hello, everyone. Welcome to the latest installment of our ongoing industry spotlight series. In an attempt to continue evolving we’re using today’s interview to highlight an area of the business we’ve only briefly touched upon in the past. If you like it, let us know and similar columns will following in the weeks ahead. You can email firstname.lastname@example.org with your thoughts, or reach out through Twitter. We look forward to hearing from you.
For many young creative minds, Thomas Falcone lives the music industry dream. He wakes up in a new city almost every day surrounded by his closest friends and spends the entirety of each afternoon and night taking pictures with his camera. Yes, he’s a professional tour photographer, and today we’re going to learn how he found his place in the business of music.
As far as I know there has never been a photographer who attended a single show and instantly found themselves working within the music industry on a regular basis. Like anything worth doing, making a name for yourself behind the camera in music takes time, and Tom Falcon has dedicated his life to mastering his approach to photography. He now finds himself on tour with Mayday Parade, one of the biggest bands in the alternative rock scene, and his future looks brighter than ever.
If you would like to stay in touch with Tom and follow all his activity on the road, make sure you bookmark and frequent his photo blog. Additional questions and comments can be left at the end of this post.
H: For the record, state your name, occupation, and who you’re currently working with/for:
TF: Tom Falcone, Touring Music Photographer. Currently on the road with Mayday Parade on the Glamour Kills Tour
Hello and welcome to the latest installment of our Advice series. We plan on covering YouTube a lot in the next month or two, and this afternoon we’re kicking off those efforts with a look at what makes this video sharing network such a great tool for artists on the rise. If you have a recommendation for a future installment of this column, or if you have a question you would like us to tackle in the weeks ahead, please email email@example.com and share your ideas. We can also be found on Twitter and Facebook.
There are arguments to be made for the importance of a well-maintained presence on any major social media network, but in 2013 there may be no channel more important for artists on the rise than YouTube. Since launching in the mid-2000s YouTube has risen from humble beginnings as a place to watch silly cat videos to being the number one destination for people under 18 hoping to discover new music. Yes, YouTube tops Facebook, iTunes, Pandora, Spotify, Rdio, terrestrial radio, and even your brother’s ‘awesome’ music blog when it comes to attracting music fans hungry for new ideas, and today we’re going to look at why it’s important that you take an active approach to controlling how your music is seen (and heard) on the world’s number one video sharing site.
How did YouTube outpace all its competition for new music discovery with the younger and arguably most important demographic of fans? One word: Sharing. Not long ago, anyone hoping to share a song they heard on CD or radio would have to put in quite a bit of effort to give or otherwise tell the world about that material. You needed to make a copy, upload that to the internet or burn it to a cd, and then find another service (digital or physical) to deliver it. In a world where YouTube exists sharing is no longer a hassle. It has become as simple as copying and pasting a URL to any friend/network/email/etc. you can imagine, and it will probably become simpler still. Anyone can share any song or clip from YouTube with countless people in the time it takes to breathe a single breath, and that has made a major difference in the site’s popularity. Additionally, you have to consider that YouTube is essentially available anywhere you have an internet connection. If I see a clip from our offices here at Haulix that I want to share I can send it to my mom’s iPad in Michigan, my brother’s cell phone in Iowa, and to half a dozen industry friends worldwide on their preferred devices with a single link that works (almost) 100% of the time. No other streaming service comes close to that kind of universal connectivity.
The ease of sharing and connectivity that YouTube has given music fans has allowed them to play a more immediately active role in the success of artists, and by pairing great music with matching visuals you can leverage that ease of action to help your career. People love sharing great content, and if you put extra effort into your digital content (video updates, lyric videos, etc.) people will notice and help you get the word out. Think OK GO, Justin Bieber, or Gotye would have found success nearly as fast without the aid of thousands of curious music fans sharing their videos? Probably not.
There is no downplaying the importance of having a website, writing great songs, playing gigs, doing interviews, and running smart PR campaigns, but there are opportunities available to creative minds through YouTube that were previously unavailable to unsigned talent as recently as a decade ago. In a way similar to great covers, great video content can make your art accessible to people who otherwise may have never given you the time of day. Don’t take that for granted.
As if all of this was not reason enough to join YouTube and dedicated extra time to crafting video materials, it’s worth mentioning that YouTube is one of the few social networks that allow artists to monetize the content they create. Through YouTube’s Partner Program allows channel owners to monetize their content through advertising, but that’s just one of many ways the service can put a few extra bucks into your new van fund. Head over to Billboard for a rundown of additional money-making opportunities offered by YouTube.
We are nowhere near done covering all the great opportunities offered by leveraging the power of YouTube and its audience. Stay tuned for additional advice columns on this powerful social tool in the weeks ahead.
Hello and welcome to a new week of music industry insight and advice here on the official blog of Haulix. We have a lot of great content planned for the days ahead, including the interview you’ll read following the paragraphs below. If you have a suggestions for a future installment of this series, or if you have any questions regarding our services, please do not hesitate to email firstname.lastname@example.org. We can also be found on Twitter and Facebook.
Life has this hilarious tendency to do whatever it wants regardless of your plans or intentions, and while that can often be a frightening prospect it can also be one of the most exciting. For Dan Salter, life changed forever on a wet evening in London back in 2008. It was there he and his friends first had the idea to launch a music zine that told the world about all the obscure bands they had grown to love and admire, and in the years that followed Dan would discover a calling in life that has brought him international acclaim.
I had not spoken with Dan Salter prior to setting up this feature, but his work with Echoes & Dust is something that has been on my radar for a number of years. He’s always been a great writer with a unique perspective on life and it only makes sense that he eventually found his way to leading the editorial team at his site. His story is certainly one-of-a-kind, and it’s an honor to share it with you this afternoon.
If you would like to stay up-to-date with everything Dan and his team of contributors have going on, make sure you bookmark and frequent Echoes & Dust. Additional questions and comments can be left at the end of this post.
H: State your name, job title, and the publication you currently write for:
D: Dan Salter, Editor in Chief & founder of Echoes & Dust.
H: Let’s start at the beginning. Do you remember the first time you recognized your love for music?
D: My parents were both huge music fans (Mum saw the Stones in Hyde Park in 69 & went to the first Glastonbury) so music has always been a part of my life. I grew up listening to all the classic bands of the 60s & 70s, Zeppelin, Stones, Floyd, Hendrix, Joplin etc but also Roxy Music, The Police, Blondie and the like. They took me & my brother to festivals from an early age so lets face it, my fate was always sealed!
Hello, everyone. If you’re reading this it means you survived another week of work or school and the weekend is just a few short hours away. Yes, it’s Friday once more, and we have a nice little recap ready to help wrap up the week.
The holiday season is well under way, but before we get tied up in presents and decorations we still have a lot we hope to accomplish at Haulix HQ. The development of our mobile platform continues, and earlier this week testing began on various mobile devices. We’re not quite ready to announce a launch date just yet, but know it’s likely coming sooner than you expect.
In addition to moving forward on that project, we recently unveiled a new, in-depth description of everything offered through our ‘Email Invitation Activity Screen.’ By following this link, you can learn about how Haulix is working to help you better understand who receives your promos, who opens them, who uses them, and which accounts are dead or otherwise inactive. There’s a lot of information there, so we recommend setting aside 10-minutes or so to properly dive into the material.
Onto the blog…
Hello, everyone! Welcome to the final ‘Advice’ column of the week. We have featured a lot of great content this week, but today is the first time we’ve mentioned the holiday shopping season. If you have a suggestions for a future installment of this series, or if you have a question you want us to tackle in the weeks ahead, please email email@example.com and share your thoughts.
The topic of cover songs can be a tricky one. Not everyone loves them, but every year a number of artists new and old rise to the top of their respective music scenes by adding their own take to an already well-known song. The problem with covers as far as young artists and groups are concerned usually involves royalties and whether or not they can afford to market their recording beyond streams and videos. Today we’re going to look at holiday covers, and how you can leverage royalty-free songs to reach new listeners who otherwise may have never discovered your music.
Hello and welcome to the first ‘Advice’ column of the week. There have been at least three installments of this column dedicated to getting the attention of bloggers, labels, etc., but today we’re going to turn the tables a bit and look at what happens AFTER you gain the exposure you’ve fought so hard to earn. If you have a suggestion for a future ‘Advice’ column, if you have a question you would like us to tackle in the week ahead, please do not hesitate to email firstname.lastname@example.org and share your thoughts.
Gaining the attention of blogs and their readers is no easy feat, especially for unsigned talent with little-to-no history. You can write the best songs and have the nicest videos, but if you do not know how to network and pitch yourselves no one will ever learn about your talent. Once they do however, there will only be a small window of time for you to capitalize on having won a moment of their attention, and this afternoon we’re going to learn what you should do in the hours after first receiving media attention.
1. Take time to celebrate, but realize there is still a lot left to accomplish.
I was never in a band that became popular enough to appear on sites like Absolutepunk or the like, but I would be lying if I said I didn’t spend many nights wishing
Hello, everyone! Welcome to the final Blogger Spotlight column of the week. We are planning to bring back our Advice series tomorrow, but at this point we are waiting on a few final components to fall into place before revealing the article’s focus. If you have a person or publication you feel deserves to be highlighted in this column, or if you have an idea for a future Advice article, please do not hesitate to email email@example.com and share your recommendation(s). You can also find us on Twitter.
The vast majority of the sites we have features up to this point have been focused solely on promoting and discussing music. There have been slight variations in genre and approach, but for the most part everyone does the same task in their own unique way. Today is different however, because the person at the center of this story spends essentially no time whatsoever writing about music online.
Natalie Dickinson is the founder and creative mastermind behind We Are The Kids, a site dedicated to helping aspiring industry professionals get their start in the music business. Through in-depth editorials, spotlight interviews, and an on-going Q&A with readers Natalie has built a community of passionate music fans who are always on the lookout for ways to help the scene they love thrive. She makes no money for her efforts, but the work she does has proven more rewarding than even she could have imagined.
This might sound weird to say, but Natalie Dickinson is a personal hero of mine. She might not realize it yet, but through her efforts with We Are The Kids Natalie has helped craft the next generation of music industry leaders, and to be completely honest she’s doing a far better job than any book or one-off article could hope to accomplish. She’s making it easier-than-ever for people to get involved with the music they love, and through doing so has developed a worldwide digital community of progressive thinkers who will help shape the future of this business.
If you want to stay informed with everything Natalie has going on, be sure to bookmark and frequent We Are The Kids. Additional questions and comments can be left at the end of this post.
H: Please state your name, title, and the site(s) you’re associated with:
ND: Natalie Dickinson, (Founder), We Are The Kids
H: We like to start at the very beginning of everyone’s journey in this business. What are your earliest memories of music?
ND: I didn’t grow up in a family who was from a musical background per say, but my parents always had an interested in music by default of the time period when they grew up. We always had music playing in the house. My parents have a big collection of records— mostly rock and pop classics from the 70s and 80s. When CD’s came out, my Dad used to take my brothers and I along with him to Newbury Comics all the time. I remember him going through a phase when he would buy stacks of CDs at the store, and keep them in the back of his car to play.
Hello and welcome to another week of music industry insight and advice here on the official blog of Haulix. We have a lot of great content on the way, and to kick things off we’re sharing the story of a young industry professional whose already miles ahead of his competition. If you have a site or journalist you would like to recommend for this feature, please email firstname.lastname@example.org and share your ideas. We can also be found on Twitter and Facebook.
Earlier this month we brought you the story of Tyler Hanan, a college student who has already become a well-engrained member of the music industry thanks to his drive, determination, and relentless work ethic. Today we’re returning to the collegiate world to discuss a similarly minded individual, only this time our featured talent hails from Florida and prefers to be called Adrian.
Growing up in a Mexican-American household, Adrian Garza was exposed to a wide variety of music from an early age. His love of music continued to develop as he grew older, but it wasn’t until Tooth & Nail Records randomly selected him to be a street team member during a stop on Warped Tour 2010 that he ever considered a life in the industry. Now he holds down the Editor-In-Chief position at his University paper while writing for multiple music publications (and working another part-time job) and finds that recent dream has already started to become a reality. Today he shares the story of how he got his start, and what he has to say may very well help other aspiring industry professionals find their footing in this crazy business of music.
Adrian no doubt has a bright future ahead of him, but the place he finds himself now isn’t so bad either. If you would like to stay on top of everything he’s working on, please take a moment to follow him on Twitter. Additional questions and comments can be left at the end of this post.
H: Please state your name, job title(s), and the publications you work with:
AG: My name is Adrian Garza. I spend a lot of my time as the Editor-In-Chief of The Southeastern Times, the student newspaper of Southeastern University. I also used to write as a staff writer for Christian Music Zine, and still work independently as a band manager and publicist.
Hello, everyone! The week is coming to a close, which means it’s time once again to look at everything we’ve accomplished in the last five days.
The holiday season is fast-approaching, and while we cannot personally send everyone a gift we do plan to unveil a few new updates in the weeks ahead. We admit they’re not exactly gifts, but once you see everything we have planned we think it’ll put a smile on your face. We should be able to share more information on on all of this in next week’s update.
Looking to the blog, I personally think this was one of our best weeks in recent memory. Not only did we tell the story of two very fast-industry industry professionals, but our Advice series touched on areas of artist’s careers previously unmentioned on this site. You can find links to everything released this week below:
That basically wraps it up for our efforts this week. We promise to have more updates on product developments in next week’s update, so please be sure to check back! For now, have a great and safe weekend. If you have any questions, email email@example.com or reach out over Twitter.