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Hello, everyone. Welcome to the first Industry Spotlight of the week. The following feature has been in the works since mid-February, and has been the topic of several request emails since at least November 2013. We do our best to speak with everyone you hope to learn from as soon as their names come up, but scheduling is often a tricky proposition. If you would like to learn more about the efforts of this blog, or if you would like a tour of our servicing platform, please do not hesitate to contact james@haulix.com. We can also be found on Twitter and Facebook.

It is rare that more than a month or two passes without another print publication going digital or shutting down entirely, but as we will today there are still people in the publishing industry who believe in the future of physical products.

Jason McMahon is not the first person you expect to meet when you meet the owner of Substream Magazine. He does not consider himself much of a journalist, and even though he went to college twice he never once majored in anything related to the publishing world. He actually had no idea what he wanted to be when he began his post high school journey, but fate first placed him in the medical field before eventually turning Jason’s focus to the world of music production.

Following a second stint in college, Jason took an internship in New York and left Ohio to pursue his music industry ambitions. One gig lead to another, and over the course of several years he found himself back in Ohio. This time, however, Jason had a partner in creative endeavors, and together the two launched Substream Magazine as a way to expand their horizons in the music business. Jason took on full ownership a few years after that, which is the position he holds to this day.

As someone who has spent the entirety of their career writing online, I am always a bit more excited than usual for interviews when the opportunity to speak to someone working in print comes along. The battle to maintain a physical presence in a world with an ever-increasing demand for digital access has claimed many great business, but Substream has survived and even thrived.

I spoke with Jason about his history in music, as well as the origin of Substream, but when our conversation really took off is when I approached the topic of the magazine’s plans for the future. While others are running from print, Substream is hoping to maintain their physical presence for as long as they are able. They see a value in the way people engage with their physical product that can not be duplicated when fingers dance across the glass surface of smartphones, and they are doing whatever it takes to nurture that value for the foreseeable future.

If you would like to learn more about Jason and his efforts with the Substream Magazine team, be sure to bookmark Substream’s official website and follow the company on Twitter. Additional questions and comments can be left at the end of this post.

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Hello and welcome to another week of music industry insight and advice here on the official blog of Haulix. We have chosen to end the month of March with the introduction of a brand new column, and we think those of you with an eye for photography will be thrilled with the results. If you would like to learn more about the efforts of this blog, or if you would like a tour of our servicing platform, please do not hesitate to contact james@haulix.com. We can also be found on Twitter and Facebook.


Hello, readers of the Haulix! I’m going to assume that none of you know or acknowledge my existence, so let me introduce myself; My name is Nick Karp and I am a New York state Concert Photographer. Trust me, that title is not as lucrative as it sounds. I was asked by Haulix to write an introduction on how to get started in the world of Concert Photography, and that is what I am here to do. Over the course of the next several weeks I will be sharing with you all my knowledge and secrets about the world music photography, beginning today with a guide on how to obtain photo credentials for a concert.

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A lot has been written about the supposed dire state of the music industry, but truth be told there are a number of successful and growing companies, including record labels, that are thriving in 2014. In this column we bring together every job opening we can find from the companies responsible for building the future of the  business and present them to you, our reader, in hopes of aiding you on your journey to join the global music industry professional family.

You can help us better serve our community by sending any job openings you find or have to james@haulix.com. Be sure to include the name of the company hiring, a detailed description of the position being offered, a desired start date, contact information, and any additional supplemental information you feel may be needed.

Job Openings:

Online Marketing & Publicity Manager (Wind-Up)

Job summary: The Online Marketing & Publicity Manager will develop and implement a social media strategy, as well as pitch and secure placements with music blogs, lifestyle sites & music discovery apps for new release audio and video content. This candidate will focus on blog outreach, contesting, social media engagement, social copywriting and content distribution to drive business by increasing traffic to the company’s digital properties & generating sales leads and online conversation & excitement. Candidate will also need to contribute a high volume of posts on a daily basis across multiple platforms such as Facebook, Twitter, Google+, instagram, YouTube, & Pinterest, while having a knowledge and understanding Soundcloud, WordPress, Tumblr and music / lifestyle discovery services.

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One of the most exciting things about starting a new column is seeing how you, our readers, engage with the content and help shape it moving forward. In the weeks since Journalism Tips launched we have been inundated with requests for columns on various aspects of the music writing world, and we plan to tackle each one over time. If you have any questions about developing as a writer/blogger in music, please do not hesitate email james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

We talk a lot about music piracy and the way it impacts the lives of artists, but album leaks have a way of hurting writers as well. The Rolling Stones of the world may be able to rely on their hundreds of thousands of dedicated readers to support them day in and day out, but writers on the rise and sites just starting to develop their brand rely heavily on features and exclusive content to help bring attention to their efforts. When albums leak in advance of their intended release date the content writers have planned is likely to suffer a drop in appeal. Song premieres are usually the worst hit, but even reviews and interviews can see a dip depending on when the album leaks in relation to its street date and whether or not people seem to like it.

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Today is March 28, which means we have reached the last Friday of the month. It’s currently the early afternoon on the East Coast, and if you are anything like our friends in the industry then you have probably checked the time on you laptop and phone about a dozen times since lunch in hopes 4:55 would appear. Yes, the weekend is so close you can practically taste the overpriced alcohol and okay-but-could-have-been-better pub food awaiting on the other side of the office doors. Before we get there, however, we need to reflect.

Each and every Friday afternoon we like to pause our normal routine of interviews and advice columns to provide an update on everything in development here at Haulix HQ. We may run a music industry blog, but that is certainly not all we do. Music security is our top priority, and in recent weeks we have been working hard to develop cutting-edge technology that take our servicing platform to a whole new level. Let’s dive in.

The biggest change at Haulix HQ this week came in the form of a brand new anti-spam policy, which we want to encourage all of clients to familiarize themselves with as soon as possible (you can find our policy here). All contacts on your mailing list need to be individuals you know or people who have opted to receive messaging from you in the past. If a customer sends out a large number of invitations where the majority of them bounce, their outbound email functionality will risk being suspended to prevent their reputation from getting harmed.

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Good afternoon, everyone Unless you have been living under a rock this week you have no doubt learned about the passing of Gwar frontman Dave Brockie. He was one of the most creative, unique, and driven musicians to ever grace the stage, and even though he is longer with us there is no doubt his art will continue to change lives for decades to come.

We talk about Dave Brockie and his impact on one specific individual’s life a lot in the following feature, and it felt only right that we begin by taking a moment to recognize his lasting impact on art and culture as well. Rest easy, Dave. We miss you.


Jon Freeman began his journey towards a life in the music industry with the goal of becoming a successful radio DJ. His parents warned him that radio was no place for people looking to make money, but he pushed ahead anyways and even managed to find work at a local radio station in North Carolina not long after his college graduation. Life was good and Jon was happy, but his true adventure in music was still waiting to begin.

Cut to a CMJ trip short time later that takes Jon from the quiet countryside of North Carolina to the bright lights of New York City. He applies for several jobs on a whim, and not long after receives a call inviting him to move to NYC and pursue a new career in publicity. Jon considers the offer, recognizing that he will need to move on in his career if he ever wants to grow, and ultimately decides that the world’s largest concrete jungle is the place for him.

Turns out, PR life suits Jon even better than his various role at radio ever did, and in no time he’s building a database of influential voices. Seasons change, opportunities arise, and in March 2010 he stepped out on his own with the launch of Freeman Promotions. Today, for the first time anywhere, Jon tells the world how it all came together.

I have been fortunate enough to work with Jon Freeman for as long as Freeman Promotions has been in existence and know him to be nothing short of a music industry lifer. He lives and breathes music the way world’s finest artists obsess over color or design, and always puts his client first. It’s an honor to share his story, and I certainly hope it inspires others to take control of their future in this business.

If you would like to learn more about Jon Freeman and Freeman Promotions, make sure you follow him on Twitter. Additional questions and comments can be left at the end of this post.

H: Go ahead and introduce yourself to everyone.

J: My name is Jonathan Freeman, but everyone calls me Jon. I am the owner/operator/whatever you want to call it of Freeman Promotions.

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This article is the second in a four-part series on piracy. Click here to read the first entry.

We love creating content for this blog, but the true mission of Haulix has always been to provide the most secure music hosting and distribution services available online. It’s no secret that piracy has crippled the music industry in many ways over the last decade, and we strive every day to do whatever we can to prevent future music leaks. You see, we may not be musicians ourselves, but recognize that the livelihood of everyone in the music business is dependent on the continued success and support of the artists we sign, promote, and otherwise get behind. If we do not do our part to help them support themselves however we are able then how can we expect anyone to help us when piracy eventually erodes entire segments of the industry?

Recently, it dawned on us that we did not have a strong grasp on what actually makes someone want to leak music. The assumption has been made in the past that these so-called ‘music pirates’ think the praise from anonymous commenters on message boards and forums is enough of a reward to convince them to hurt artists and those who fund them, but frankly we thought that felt a bit too simple to be entirely true. So we decided to do something we had never done before: Seek out a music pirate and convince them to share their story.

This afternoon we are thrilled to share the second in a four-part series that aims to take a closer look at music piracy as seen through the eyes of someone directly responsible for the leaks of several high-profile albums. It’s the story of one individual who managed to engrain themselves in the music industry professionally while simultaneously sharing unreleased records with the world, and it’s told entirely in their own words.

**As part of our agreement with the author of this series, a number of names and websites have been altered to protect identities and certain brand reputations. We have no intention to reveal the author’s name or location.**


PART 2 - High School

Throughout my last years of middle school and the beginnings of high school, I kept on collecting. These were formative years by means of my general taste in music. Many of my favorites today were discovered on new release shelves at libraries and in my friend’s collections. I continued to plunder and steal and tally. It was around this time that I first came into contact with the idea of torrenting.

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We love this blog. We really, really do. Every now and then, however, it also is a source of great frustration when people contact us believing all we do is spend our days writing about what it’s like to be in the music industry without actually doing much contributing to its progress ourselves. The truth is, the this blog is meant to serve as a marketing tool as much as it is intended to help the next generation of music industry professionals. Our real mission in life is to create the most advanced, secure, and easy-to-use digital servicing platform in the world, and this post exists to bring that mission to your attention.

Today we’re going to look at four reasons people sign up Haulix, and in the weeks to come we’ll be posting more updates on what is going on behind-the-scenes at HQ. If you have any questions about our product, or if you would like to schedule a tour through the service, please do not hesitate to contact james@haulix.com.

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Hello and welcome to the first industry spotlight of the week. We are thrilled that you chose to spend a few minutes of your day with us, and hope you will tell your friends to do the same if you enjoy the content found below. Writing this blog brings us a lot of joy and great conversation, but our mission to be the most secure and easy-to-use digital digital distribution tools available on the planet remains. If you would like to learn more about the efforts of this blog, or if you would like a tour of our servicing platform, please do not hesitate to contact james@haulix.com. We can also be found on Twitter and Facebook.

Say what you will about the life of top 40 radio and whether or not it will still exist the way it does today in a decade, but in my opinion NPR - otherwise known as National Public Radio - is eternal. It’s all a matter of public funding, I know, but it deserves to last forever. There is not a day of my life that goes by without at least a few minutes having been spent engaging with their brand, be it through radio or article on the web, and I always come away from that experience feeling like I have done something positive for myself and my world perspective.

When I engage with the music side of NPR, something different occurs within. I see the way the contributing staff writes about the artists and songs they feature, and I challenge myself to one day create content that is as engaging and thought-provoking as what they have presented. I learn as well, of course, but more importantly I recognize that there is still room for personal and professional development in my own life, and that motivates me to work harder with each passing day.

I always wanted to bring my admiration for NPR to this blog, but to be honest I was not sure it would ever happen. The demands of being a member of the NPR news team are numerous, and as a result it can be difficult to find individuals willing, or even able to carve out an hour to work share their story. I knew we hard to try regardless, and after months of back and forth we finally have something substantial to present to all of you.

Stephen Thompson is a writer and editor for NPR music. He also appears on a number of NPR programs, including Pop Culture Happy Hour and All Songs Considered. He has spent the better part of the last decade guiding the music efforts at NPR, and in that time has helped bring many new features and shows to life.

Thompson’s influence on and presence within the entertainment industry extends beyond NPR as well. He is also credited with aiding The Onion in creating The A.V. Club and copy-editing six best-selling comedy books, as well as editing the 2002 book, The Tenacity of the Cockroach: Conversations with Entertainment’s Most Enduring Outsiders.

I had the opportunity to ask Stephen Thompson about all of this and a whole lot more over the last month and am thrilled to present his responses to you in in the interview below. If you would like to learn more about Stephen and his efforts in writing, please take a few moments to follow him, as well as NPR music, on Twitter. Additional questions and comments can be left at the end of this post.

H: For the record, please tell everyone your name, job title, and the company you work for.

ST: I’m Stephen Thompson, and I’m a writer and editor with NPR Music. I also talk on a handful of NPR shows — every week on Pop Culture Happy Hour, more or less every week on Here & Now, and usually once or twice a month on All Songs Considered.

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Here at Haulix, we dedicate the majority of our daily lives to making sure the music stored and distributed through our state-of-the-art servicing platform is as secure as it can possibly be. From the moment clients upload music to our servers their files are watermarked, and from that point forward every individual accessing their content is given a unique identifier that allows us to trace the source of any future leaks (should they happen to occur). It’s our mission to keep your music away from the public until its intended release date, and we are always open to discussing that mission with anyone who may be unfamiliar with our efforts. If that applies to you, please do not hesitate to email support@haulix.zendesk.com and ask for additional information. We can also be found on Twitter and Facebook


There is a hard truth to life as a musician that you might as well face now: Your music, be it a future single or the album that follows a few months later, will sooner or later fall victim to music piracy and be freely available to anyone with a working knowledge of Google. It has happened to countless artists from every corner of the planet millions of times before you came along and it will, unfortunately, continue to happen to artists who deserve better for the foreseeable future. We are doing our part to put an end to music piracy, but until it’s wiped from the internet for good artists and groups of all sizes need to be prepared for the worst.

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