Watermarks Break His Heart

Here is a well written article on the debate over watermarking and digital promos written by Mike Riggs.
http://www.washingtoncitypaper.com/display.php?id=37563

I commented underneath the article.  I'd also like to add here, that we have done everything in our power and will continue to address the journalist experience when using our digital service. We haven't forgotten about you and the reason we understand you, is because we have been in your shoes before with other ventures.

How?

- Our watermarks are undectible by the ear and the sound quality is still top notch
- Contacts that get invited through Haulix, don't have to remember login/passwords and will never have to fill out a long registration form
- We have a sophisticated way of bundling all labels' promos on one page if a contact gets invited by more than one label - yet all accounts stay separate and secure

Media contacts simply click a link in an invitation, initiate the promo download and then go back to doing what they do best, writing great reviews and articles for their publications.