Do Your Media Contacts Hate Digital (MP3) Pre-Release Promos?

Let's be honest. Getting a shiny CD in the mail is much different than getting an email invitation to download an album. And with differences and change, comes hesitation. I've got 9 years of experience being on the promo-receiving end of the spectrum with another venture I'm involved with. I not only understand the process, but also the psychology behind all of this. Although record labels comprise most of our "paying customers," we consider those labels' media contacts as our customers too. The team here at Haulix put quite a bit of thought into the media contact experience. We analyzed what's "out there" now with other digital services and determined some flaws.

One process flaw we set out to cure, is getting media contacts to the secure promo as easy as possible. These great people, who invest a lot of time writing about new music releases are already hesitant to digital downloads. They are used to receiving CDs in the mail, and now they have to register for multiple accounts with a digital service, remember multiple username/password combinations and constantly login to get at the promos?! To them, that's like moving backwards in a way.

Here at Haulix, you import your media contacts. The first time you send out an email invitation to a contact, they click a custom link in the invitation that brings them here. The Haulix system is smart enough to automatically register that contact if they don't have an account. If they do have an account, we sign them in automatically. To them, the registration and login processes are transparent!

Another flaw we set out to cure, is the fact that many media contacts in a certain genre of music, get invitations from multiple labels in that same genre who use the same digital service. We came up with a way to centralize a media contact's promos from all labels that use our service. When a media contact signs in, each record label that has them as a contact, is represented up top of the page with their own tab. When a contact clicks a tab, that label's promos appear. This strategy is transparent to our record label customers and all of their account settings and promo material are separate and secure, yet the media contact gets a much better overall experience having all promos in one place.

As the music industry evolves, we all have to adapt to the changes. We know this can be very difficult at times. At Haulix, we strive to make the entire pre-release promo distribution process as painless as possible for our customers and their associated contacts.