Greetings, everyone! If you’re reading this when it’s released then you’ve survived another week in the office and only have a few short hours to go until the weekend arrives. If you’re reading this at any other time just disregard the last sentence.
We’ve had a fantastic first week of December and hope the same can be said for all of you. From progress on new projects, to content on our blog, things have been moving very quickly in recent days. The aim of this column is to update you on everything new, and this week we have something big to share:
The power of managing email activity lists
Every time you send an email using our state-of-the-art messaging system we track that content and relay the journey it took to you. This means every message that was delivered, opened, bounced, or dropped is recorded, and that data is then made available for you to use as you see fit. We can even tell you if people unsubscribe to your messaging!
All of that email tracking information can be managed from your Invitation Activity screen. (The link only works if you currently have an account with Haulix)
Emails can bounce and/or otherwise not reach their intended destination for a number of reasons. For example, the person you are trying to reach may not have any space available in their inbox, or they may have changed their address without telling you. If an email does Bounce or the contact Unsubscribes, Haulix will obey those results and not send to that contact anymore. You don’t have to do a thing.
Everyone manages contacts in their own way, but it is highly recommended that you review and clean out your contact list on a regular bassi. Periodically visit your Invitation Activity screen and examine when/if your content is being received. If there are invalid email address-related bounces or drops, then remove that contact from your list. To do that, click the pink row to expand it:
Next, click the “delete contact permanently” link.
Please note: If this was an Unsubscribe or a Bounce and you would like to give the contact another chance to receive invitations, then you would click the “delete from _____ list” link.
Outside of this advancement, we’re continuing to move forward with our planned mobile platform. We’ll have more news on that development sometime in the weeks ahead.
On the blog end of things, content is an addiction. We released a number of lengthy interviews this week, as well as the first in a multi-part series on proper YouTube optimization. You can find a quick guide to the week’s posts below:
That pretty much wraps up life at Haulix HQ for the week. If you have any questions about services, please do not hesitate to email firstname.lastname@example.org and share your thoughts. We can also be found on Twitter and Facebook
Have a great weekend!
Hello, everyone. Welcome to the first advice column of the month! It has been a couple weeks since we last touched on the world of YouTube, but after receiving a number of questions and suggestions in the last week we’ve decided to revisit the powerful video sharing platform once more. If there are any topics you would like to see covered in the months ahead, please do not hesitate to email email@example.com and share your thoughts.
Last time we talked about YouTube we discussed the powerful influence its community can have on your career trajectory, and in order to leverage that to the best of your abilities you will need to make the most of each opportunity for reach optimization offered on the site. We hope to touch on each of those areas in the weeks ahead, starting this afternoon with a closer look at how metadata can make a world of difference in the success of your video campaigns.
Before we go any further it needs to be said that content is king when it comes to success online. Just as you can only lead a horse to water, but not force it to drink, you can only lead potential fans to your content. Making something they want to see is entirely up to you.
Hello again, everyone. We told you we would be rolling out some new content this week, and it is with great pleasure that we introduce you to our new Label Spotlight series. Following the path made by our efforts in Blogging and Publicity, these features will tell the story behind the world’s fastest-growing indie labels from the people who brought them into existence. If you have a suggestion for a label you would like to see featured in the coming months, please do not hesitate to email firstname.lastname@example.org and share your ideas. We can also be found on Twitter and Facebook.
Rising from the shores of New England with a love for rock and an admiration for the work Roald Dahl, Michael Abiuso is the type of person you only meet a few times in life (if that). He’s been on the industry’s hardest working individuals since he started making a name for himself in his early teens, and now that he’s settled into his twenties it seems he’s able to accomplish whatever he puts his mind to. The most fascinating thing about him however, is that whenever you see him it appears as if he doesn’t have a care in the world. It’s almost unsettling at first to see such calm in a person surrounded by some of the craziest bands working today, but as you get to know Michael you realize that sense of inner peace comes from the knowledge he’s hacked the game of life and found a way to make a living doing what he loves with the people he cares about the most. If that’s not the goal of every person reading this today, you should probably reevaluate your life.
I know we sometimes refrain from using the most technical language on the blog, but more often than not our article do carry a sense of professionalism that leaves very little room for humor. That result is never intentional, and in today’s post we hope to share a more lighthearted side of life in the industry. There’s still plenty to learn, but feel free to let yourself laugh every now and then as well. It’s good for you.
If you want to stay up-to-date with everything going on in the world of Michael Abiuso and SwitchBitch Records, click here to follow the label on Twitter. Additional questions and comments can be left at the end of this post.
H: For the record, please tell us your name, job title, and the company you’re discussing with us today:
M: Good day James! Just so you know, I’m going to attempt to make this interview informal, and entertaining yet informative. My name is Michael Abiuso. Some would say I’m the founder of SwitchBitch Records. For those who don’t know what that is, it started out as strictly a boutique record label and once deciding upon not following any rules it quickly kind of morphed itself into this strange melting pot of a label, recording studio, service provider, means of communication and what it all boils down to (see what I did there?) is that if I see talent, hard working bands, good, honest people, and/or something I’d like to be a part of, I now have a vehicle and ability to do that with via SwitchBitch Records.
Hello, everyone. Welcome to the second and final Blogger Spotlight feature of the week. We have a special column planned for later this week and thought a two-day celebration of writers would be a good way to kickoff December. If you have a suggestion for a future column on this blog, or if have questions about Haulix and the services we offer, please email email@example.com and share your thoughts. We can also be found on Twitter and Facebook.
The best websites are only as good as their contributors, and right now in alternative music it is hard to come across a more diverse and talented team than that of Mind Equals Blown. We’ve already told you about the early days of the site, but today we’re going to learn about life in one of the industry’s fastest-growing blogs from the perspective of a contributor who is just starting to find his footing in the music business.
Tyler Sharp is one of the first writers to be featured on this blog that we discovered through our efforts with this very series. We saw Tyler’s name come up when looking at social sharing numbers from recent articles and quickly sought out his work as a writer. When we realized he was part of Mind Equals Blown we knew he had a story to share, and fortunately for us he was kind enough to let us in his journey thus far.
Making a name for yourself in music today is harder than ever, and while writing is definitely a good way to get your foot in the door it can also take years to offer any true returns for your effort. Tyler’s talents have already given him a leg up against his peers, and I have no doubt he’ll continue to succeed in whatever avenues of the business he chooses to pursue in the future. If you would like to informed on everything he has going on, make sure you bookmark and frequent Mind Equals Blown. Additional questions and comments can be left at the end of this post.
H: For the record, please state your name, position, and the site(s) you write for:
TS: Tyler Sharp, News Director, Mind Equals Blown.
Hello and welcome to a brand new week of music industry insight and advice here on the official blog of Haulix. December has officially arrived, and we’re doing our best to squeeze in as much content before the new year as humanly possible. If you have a suggestion for a column or article you would like to see on the blog, please email firstname.lastname@example.org and share your thoughts. We can also be found on Twitter and Facebook
Shortly after launching our Blogger Spotlight series we began asking readers to submit recommendations of sites and writers they would like to see featured in the months ahead. We read every single request received, and to be perfectly honest have sent emails to every single person requested. Music is a busy industry though, and a number of people are simply too busy to dedicate time to features such as those hosted on this blog. We remain hopeful we’ll get them all however, and today one of our most requested names finally makes her debut after months of scheduling hurdles.
Teri Cwiek is a photographer, interviewer, and all-round contributing badass to the PupFresh team. Along with her fellow writers Teri has carved a unique niche in the world of alternative music blogging that has evolved in recent years to include nearly every corner of pop culture, and in today’s feature interview we aim to learn the story of how it all came together. You can read about her journey in the industry below.
PupFresh has been on my radar since its early days, but Teri is someone I’ve only recently gotten to know. Her dedication to providing readers with timely coverage of breaking news and first listens to the hottest new talent is inspirational to writers of all ages, and based on what she tells us in the paragraphs below it seems clear she has plenty more accomplishments on the horizon. If you would like to stay updated with everything Teri is working on, be sure to bookmark and frequent PupFresh. Additional questions and comments can be left at the end of this post.
H: For the record, please state your name, job title, and the publication you currently represent:
TC: My name is Teri Cwiek. I’m a photographer, interviewer, and “the nice one” at PupFresh.com
Hello, everyone! It’s the Friday after Thanksgiving, which gives us hope many of you are fortunate enough to have the day off. We’re taking things a little easier than usual, but we’re still available around the clock to help clients with all Haulix-related inquiries. You can reach us via email by contacting email@example.com. We can also be found on Facebook and Twitter.
With the holidays fast-approaching we are doing everything we can to ready our mobile platform while continuing to refine our already great distribution software. We cannot go too into detail as to what is on the horizon just yet, but know we should have a few new updates before Santa arrives next month.
As far as our blog is concerned, the past week saw the return of our ever-popular Publicity Spotlight. We have a few additional publicists in line for features this December, but due to the various stages of development each feature is in I’d rather not divulge any names just yet. For now, here’s a rundown of everything we featured this week:
we know there are dozens of great black Friday deals out there you probably want to take advantage of, so we won’t keep you much longer. Have a safe holiday weekend and make sure to spend a little extra time with the people you love. We’ll be back on Monday with a new Blogger Spotlight.
Hello, everyone. This will be our last post of the week before the company recap, so if we miss you on other networks be sure to have a safe and happy Thanksgiving. We know many of our friends in music are unable to be home tomorrow and if that applies to you just know our thoughts are with you. Keep chasing the dream and we’ll keep doing whatever we can to support you.
If you’re looking to protect your music ahead of its official release while promoting your work to journalists and other industry figures we’re confident there is no better service available than Haulix. We offer secure music hosting, watermarking, and a state-of-the-art distribution system that allows you to present your latest material exactly how you want it to be presented. If you want to learn more about our services, click here. If you’re in the market to share material already available for sale or otherwise with the general public, please read on.
There are a million ways to share your music online, but few work as simply and efficiently as the software developed by our friends at Soundcloud. It’s the one player that runs on pretty much every social network and/or blogging platform, and over the last few years it has developed a community of passionate music fans all its own who are ready and willing to take a chance on rising talent. Many of you are likely already members of Soundcloud, but in today’s article we’re going to look at ways you can expose your music to even more people by leveraging the awesome power of this unique music sharing platform.
Hello, everyone! We are continuing our look at life in the music industry this afternoon with the first of two Advice columns for the week. If you have any questions about the content of this article, or if you have a suggestions for a future installment of this series, please email firstname.lastname@example.org and share your thoughts. We can also be found on Twitter and Facebook.
Hunter S. Thompson famously called the music industry ‘a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs.' While we do not necessarily agree with this sentiment,we can agree the music publishing world is a strange and often confusing place place where things slip through the cracks when no one is looking. If you’re a band working with sites like Spotify or Rdio today without someone representing you in the publishing world who has at the very least a working knowledge of how the business game is played there is a good chance you may be missing out on money that is owed to you. We cannot help you claim monies potentially due, but we can help you better understand the numerous ways independent artists are able to generate income through streaming services.
1. Basic stream payments
There have been dozens, if not hundreds of blog posts written across the world wide web about the lack of quote/unquote “fair” payout to artists from streaming platforms. Many bands have turned to social media with complaints, often citing how thousands of streams resulted in less cash than would be required to fill the same band’s van a single time while on tour. Regardless, there is money to be made here. These payments are often referred to as the ‘master royalty’ or ‘artist royalty,’ but in simpler terms they are fees being paid for streaming your licensed sound recording.
Hello and welcome to another exciting week of music industry insight and advice here on the official blog of Haulix. We know Thanksgiving is right around the corner, so we’re stuffing our some of our best content to date into the coming days as our way of saying thanks for continuing to support our efforts. If you have a recommendation for a future column, of if you have any question about our services, please do not hesitate to email james@haulix,com and share your thoughts. We can also be found on Twitter and Facebook.
Everyone comes to want a life in music for their own reasons, but one thing we’ve learned through this series is that most journeys to the industry begin at a very young age. Parents fill homes with music and art in hopes of opening their chid’s mind to the creative possibility of the world, and over time those same children become increasingly fascinated with whatever form of entertainment played a predominant role at their mailing address. For Chrissy Borsellino, that entertainment came in the form of music, and today we’re going to learn how she rose through the ranks to become the Publicity Director at The Catalyst Publicity Group.
I’ve known Chrissy for a number of years, but it wasn’t until early 2013 that we had the opportunity to finally meet face to face. It was SXSW, and Chrissy had a number of artists performing throughout the city seemingly every night of the week. To say she was busy would be an understatement, but when it came to engaging her clients and the press who had come to see them Chrissy made time to make each of them feel like they were the only thing on her mind. She realizes the importance of making others feel important, and that is just one of the many (possibly countless) reasons I knew she needed to be included in this series. She’s kind, dedicated, and more driven than almost anyone you’re likely to meet.
If you want to follow Chrissy’s efforts in the music industry, be sure to follow the Catalyst Publicity Group on Twitter and Facebook. Additional questions and comments can be left at the end of this post.
H: State your name, job title, and the company your currently work for:
CB: Chrissy Borsellino, Publicity Director at The Catalyst Publicity Group!
H: When you think about your life with music, what are the earliest memories that come to mind?
CB: Oh I have lots of musical memories from my childhood. From attending local music festivals with my parents (they dressed as ZZ Top for Halloween one year, seeing my mom with a long white beard as a youngster was definitely impactful) to rollerskating around my house to Disney records. We were a huge vinyl household.
Hello, everyone! The week is coming to an end in just a few short hours, which means it’s time once again to reflect on everything we’ve accomplished in recent days.
Thanksgiving is less than a week away at this point, and here at Haulix HQ we’re hard at work on a few new updates that we hope to roll out before Santa comes scurrying down your chimney. We’re not ready to discuss what we have in store just yet, but know we’ll have a few digital gifts for clients in the weeks to come. As soon as we can detail everything, we will.
On the blog end of things, the last few days have been some of our favorite to date. We unveiled a new spin on our spotlight features, detailed the importance of YouTube, and learned the story of two influential industry minds. You can find quick links to all our posts below: