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Hello, everyone. Thank you for taking a few minutes out of your day to read about the industry we all contribute to on a daily basis. We have been searching coast to coast for someone working on the kind of project highlighted in today’s piece, and we hope the advice they have to offer inspires others to follow in their footsteps. 

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

Growing up in a town known for farming in the southwest corner of Michigan I had absolutely no idea how I would ever meet the kind of people who could help me make a name for myself in music. I asked everyone I knew if they knew anyone in entertainment, but the best anyone in my little world could do was offer was a distant cousin who may or may not have been a stunt double for David Duchovny once upon a time. His name was also David and no, he did not offer much help.

Eventually, I entered college and learned the hard truth that sometimes in life the easiest way to get what you want also requires the most work. I could stand around for years waiting to be introduced to someone who could help me, or I could put myself out there and see what - if any - attention my work would draw. I launched a music blog not long after, which put me in a position to meet publicists, and over the next several years I used my skills as a writer to navigate the industry. Whenever a major event presented itself, such as SXSW, I went with a hundred business cards ready to be dispersed. I knew if I ever wanted to leave cornfields in the rear view mirror I needed to know people who understand what it took to live as a music business professional. It took almost a decade, but I eventually found my way.

If I had stumbled upon a genie or some kind of wish-granting deity while on my journey into the industry, the one thing I would have asked for before anything else would have been an easier way to meet people with similar interests in my desired career field. That kind of magic never came my way, unfortunately, but for the better part of the last two years a group of industry professionals in New York City have been putting on the kind of events that would have made my younger self jump with joy. They’re called The Noise Collective, and in the interview below founding member Andrew West explains how he and his team and doing their part to further unite the industry at large.

If you would like to learn more about The Noise Collective and their plans for the future, please make it a point to follow the group on Facebook. Additional questions and comments can be added at the end of this post.

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Hello, everyone. We are thrilled to have you joining us today for another entry in our ongoing Advice series. This may very well be the advice column we run in July, and I like to think it’s one of the best ones to date. Talking about bands as businesses can be scary, but as long as you remember to put your fans/consumers first it can also be a lot of fun.

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

The end of July is just days away, which means no matter how hard we fight to believe otherwise the end of summer is slowly beginning to appear on the horizon. The leaves have not started to change, and it’s fairly safe to say temperatures are still near their peak, but in every department store and every commercial break there is one sign of summer’s impending doom that cannot be ignored: Back to school sales.

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Hello and welcome to the dawn of yet another brand new week. We know quite a bit of time has passed since our last photo-related editorial, but sometimes the best things in life take a little longer than expected to come together. We appreciate your patience.

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

Never purchase a photo pass from anyone. Let me repeat this again, NEVER PURCHASE A PHOTO PASS. I’ve noticed a trend of bands starting to offer photo passes for sale, and this is not okay. It’s appalling.  This is essentially selling media credentials to a show, which is unheard of in journalism. Most cases they offer to post your photos that you took of them on social networking. Why is this accepted in the photography community? What makes bands think it’s okay to use people’s work for free, let alone charge people to photograph them?

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A lot has been written about the supposed dire state of the music industry, but truth be told there are a number of successful and growing companies, including record labels, that are thriving in 2014. In this column we bring together every job opening we can find from the companies responsible for building the future of the  business and present them to you, our reader, in hopes of aiding you on your journey to join the global music industry professional family.

Each Sunday we scour the internet for the latest and greatest job postings throughout the music industry. You can help us better serve our community by sending any job openings you find or have to james@haulix.com. Be sure to include the name of the company hiring, a detailed description of the position being offered, a desired start date, contact information, and any additional supplemental information you feel may be needed.

Job Openings:

Versatile Musician (Buzzfeed)

Job summary: We’re looking for professionals with experience in the creation of original online content. You should be an versatile musician who can create parody music / lyrics / impressions - Think Jimmy Fallon type. Residents work as part of our BuzzFeed Video’s production teams, helping to bring their experience, voice and possibly performances to create new, awesome videos. Each team has it’s own specific focus, and you’ll be an integral part of their production during your residency, helping to conceive, write, produce new videos for BuzzFeed’s video channel.

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Thank you for joining us for another installment in our our ongoing Journalism Tips series. We started this column as a way to help aspiring writers get their start in music, but over the couple months we have been evolving into a place writers come to have their questions about life in the business answered. Today we are running a special editorial by our very own James Shotwell about the importance of having a plan. If you have any questions about developing as a writer/blogger in music, please do not hesitate email james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

The greatest piece of advice I believe anyone can give you on the topic of finding success in the music industry is to find something you love doing and do it the absolute best of your abilities. Work hard each day and, eventually, people will take notice. I cannot guarantee you will find work in your desired area of the business right away, but through focused determination anything is possible as long as you give it your all. 

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I’ve lost count of how many new tracks come our way every week, but I know it’s a number that seems to grow exponentially larger by the month. In the midst of all that, isn’t it funny how sometimes it’s the songs we haven’t heard in years that get us through the day? For me, today, that song is “Night Moves.” Yes, the one by Bob Seger. Don’t laugh. This song was solid gold the day it was created, and it remains that way to this very day. Don’t believe me? Allow the music to defend itself:

Each and every Friday we like to take a brief break from our regularly scheduled programming to update and reflect on everything happening at Haulix HQ. We are far more than a music blog, as many of you already know, and posts like this give us an opportunity to share more our efforts with all of you.

After several weeks of constant reveals, we have no big breakthroughs to report from our development team. Instead, we have spent the past several days refining our already proven tools and plotting the next steps towards complete industry domination (kidding). We also upgraded our watermarking technology, which you can read about in a blog post we ran on Wednesday afternoon.

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Hello and welcome to a very special edition of our Industry Spotlight series. We usually reserve Friday afternoon for our company update, but we have been creating so much great content as of late that we could not resist the urge to share something extra special (and extra long) with you before the week let out.  If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

I have a confession to make: Dragging my feet when it comes to transcribing interviews running over thirty minutes in length is a skill I have essentially mastered over the last six years of my writing career. It’s not the kind of thing anyone should be proud of, and truth be told there is a small part of me that hates the rest of me for making this professional shortcoming public information. Still, it needed to be said before getting too deep into today’s feature because it’s an article that should have run several weeks ago.

Gary Suarez is one of the most entertaining and insightful music critics working today. He’s the kind of guy that knows a little bit about everything this business has to offer, which makes him the perfect person to highlight in our ongoing Industry Spotlight series. For more than a decade Gary has been writing about the best, worst, and most unique music the world has to offer. He’s also become a prominent figure in the world of social media, critiquing various aspects of the entertainment business in creative 140-character bursts. Today, in a rare interview, he tells us how it all came together.

I had the good fortune of speaking with Gary about his professional life a little over a month ago. My plan at the time was to run our conversation the following week, but as we began to chat the minutes quickly added up, and by the time I reached for the stop button I noticed that we were closer to hitting the hour mark than almost any interview I had done for this blog up to that point. I told myself the best way to get through the transcription challenge I had set for myself was to work on it right away, but that ultimately did not happen. Instead, I procrastinated like a fool and the amount of work I had to do continued to pile up until I had no choice except to dedicate a weekend to transcription. That occurred just a few days ago, and now I am finally able to share with you one of my favorite conversations to date.

If you would like to learn more about Gary and his ongoing efforts in entertainment, do yourself a favor and make it a point to follow him on Twitter. Additional questions and comments can be left at the end of this post.

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Hello, everyone! We are thrilled to learn that you have chosen to spend a few minutes of your day with us. I don’t know if you have been following along this week, but interviews have been a recurring theme in our posts, and the article below is no exception. We are even planning a bonus interview tomorrow!

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

The vast majority of bloggers and journalists we have featured on this blog were initially contacted by us for the purposes of gauging their interest in participating in collaborative content creation. Today’s creative mind, the one and only Lauren Wise, actually came to us with ideas for collaboration. That was the only sign we needed to know she was the type of hardworking industry vet we aim to highlight in this series, and within a few days of our initial introduction I was crafting questions for Lauren about her extensive industry experience.

Lauren Wise may not be a name you recognize from list of the most influential minds in music, but for over a decade she has been working behind-the-scenes of several major publications nationwide to make sure the articles and reviews people enjoy on a daily basis are not riddled with errors. That’s right, she is a professional editor, and during her time in music she has worked with hundreds of artists, ranging from Alice Cooper and Slayer, to 311 and beyond. She’s also the founder of Midnight Publishing, a consulting company that we’ll dig into a bit more during the interview below.

I’m still getting to know Ms. Wise, but I am already a big fan of her work. The music industry needs people who are willing to take life by the reigns and make things happen regardless of whether or not the rest of the planet is paying attention just yet, and that’s exactly the type of drive for success Ms. Wise exemplifies every single day. 

H: Hello! Thank you for joining us. Before we begin, please introduce yourself to our readers:
LW: Thank you James! Glad to be here. My name is Lauren Wise, and I’ve been a professional writer and editor for 10 years, and have written for local and national publications including LA Weekly, Where magazine, Runway magazine, Boxx magazine, and the Phoenix New Times, where I have worked a heavy metal journalist for more than three years and write a column called Metal Mondays. While I write about other topics such as travel and culture, I have a strong focus on hard rock and heavy metal music. I’ve interviewed more than a 100 artists and bands, including Alice Cooper, Slayer, 311, Phil Anselmo, and Megadeth. Also in the vein of music, I work as the record label liaison for Heavy Metal Television, setting up interviews with the VJs when bands come through town. I also am the founder of Midnight Publishing, an editorial/self-publishing consultation company, where I edit books and help authors market and publish them. 

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Hello and welcome to a very special mid-week edition of our popular Journalism Tips series. We normally hold these columns until Saturday, but due to the time sensitive nature of the content contained within this post we decided to run it a few days early. Don’t worry, there will be something new on Saturday too.

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

There was a time not too long ago when I would have thought we talked about Vans Warped Tour too much. While it’s true that many labels who use Haulix to service their artist’s latest releases have participated in Warped Tour at least once or twice in the past, it’s not true for every single one of our clients and we often worry about giving any one area of music too much attention via this blog. In 2014, however, Warped Tour is a far different beast than it has been during any other year that I can remember. The punk and hard rock elements are still firmly in tact, but the world’s largest traveling music festival has also expanded its musical offerings to include people from the world of EDM, rap, pop, and beyond. Some complain, but I think it’s ultimately for the best, and if you’re smart about how you approach your coverage of Warped Tour you may find it has the potential to be one of, if not the most rewarding coverage experience(s) you have all year.

I know that every writer has their own method and routine when it comes to interviews and live coverage, but that does not mean you’re incapable of improvement. To help get this point across, I asked Absolutepunk staffer and all-round badass music blogger Jake Denning to provide a few coverage tips and tricks for those who have yet to attend the 2014 installment of Warped Tour. He agreed, and after a few back and forth conversations we settled on a nice list that I think drives home the idea that you can never truly perfect your interview style. In truth, you can only plan, practice, and hope for the best. Put yourself in the best possible position to succeed and do whatever it takes to make your goals a reality.

Without further ado, here’s Jake…

I recognize the advice I’m about to share is not gospel, but I feel like it will help some looking for some tips when it comes to doing press the Warped Tour (or any festival in general).

BEFORE YOUR APPROVED DATE:

1. Make sure you’ve turned in the interview request form that was sent to you when approved for press. Some interviews (such as The Summer Set and The Ghost Inside) require advance approval, and if you don’t turn in the form well in advance of your show date, there is absolutely no chance you will speak to that band.

2. Make sure you have a plan for food/water. My personal preference is to pack the following: (1) Quest Protein Bar, (1) 3.25oz bag of Jerky, and (1) Small bag of Trail Mix, along with (1) Empty gatorade sports bottle (you can generally find these at any sporting goods store for about $2-5, VERY useful).

ON THE DAY OF THE SHOW:

1. Have your batteries charged, your memory clean, your bag/gear organized

2. Get to venue and find yellow Vans tent well in advance of check-in time (generally 10:30am local time). This allows you to be ready to go when it comes time to enter the venue, and find the press area as quickly as possible

3. Once you’ve found the press area and you’ve introduced yourself and signed in, find the performance schedule, typically located next to the interview sign-up sheets. From there, momentarily forget about doing interviews for the day, and build a schedule based on what bands you’d like to watch. Ideally, you shouldn’t have more than 20 minutes between sets, as to maximize the day. Once you have that schedule, THEN start to remove performances that conflict with press times for a particular artist (For instance, if Every Time I Die is doing press from 1pm - 1:40pm and you’d like to see Motionless In White at 1:20…well, looks like you’re not watching Motionless In White)

4. HAVE AN OUTLINE - I recognize this is not for everyone, but for someone who tries to hit on the album/release a particular artist is touring on, this is essential for me. I need specific notes detailing my critical thoughts on said release, as well as questions pertaining to lyrical content, etc. You will never get a chance to interview this artist again on this specific day, so be as detailed as you can be in this setting.

5. Be mindful of when a particular artist is scheduled to interview and be mindful of when they arrive. Be near the press table when they arrive, so that you have a better chance of getting to interview them. To be honest, not every publication that signs up on the list (even if they’re first to sign up) will get to interview. For example, I had an artist come in that 7 different people (including myself) had signed up for – the Tour Manager routed them to AltPress, myself, and then one other publication, and then promptly left.

6. After an interview is done, IMMEDIATELY find a way to upload to Dropbox (or favorite cloud storage provider) - Things happen.

7. Chances are that you’re probably going to end up charging your phone/laptop/etc at some point in the day - take that opportunity to connect with other people/artists in the room. Plague Vendor (Epitaph) ended up on my radar because I ended up getting to know them for 20 minutes or so, not knowing who they were before hand.

8. Last, but certainly not least, FOLLOW THE RULES given to you when approved – for example, if you’re in a venue that does not allow video, then DON’T shoot video and claim you didn’t know about the rule afterwards.

Jake Denning is an entertainment writer and critic with years of experience working online. He has interviewed dozens of bands and written about more albums than you have probably heard in your entire lifetime. He’s a smart go-getter with a blindingly bright future ahead of him and we’re grateful that he was willing to help us with this post. If you would like to learn more about his efforts in music and beyond, click here to follow Jake on Twitter.

"Watermarking" in the context of audio in a Haulix promo, is the process of injecting inaudible pieces of data into an MP3 file that can later be scanned and used for tracing back to the original listener.

Haulix employs a custom integration utilizing Fraunhofer watermarking technology. When questioning the robustness of said technology, Fraunhofer states:

image

[watermarks]…withstand mp3 encoding, time stretching & pitch shifting, changing the sound volume, dynamics compression, trimming and DA/AD conversion including microphone recording…


The Haulix watermarking process is split up into two parts: PRE-processing of uploaded MP3 files and the actual INJECTION process.

We have automated both parts of the watermarking process and made them completely web-based — meaning anyone on your staff can sign in from anywhere in the world with an internet connection using a browser, upload tracks and they will get prepared for watermarking automatically.

How does this benefit you and your company?

— No special software or plugins required

— Anyone in your staff who has promo permissions can upload tracks from anywhere with an internet connection

— Remote staff can collaborate on promotions

— The PRE-processing step is fast. On average it takes 39 seconds per track to process

— Because of the PRE-processing step, the actual watermark INJECTION process is even faster, taking mere seconds per an entire album

When it comes time to scan a track for watermarks, simply submit the tracks to Haulix and a staff member will scan them and send back the results — no extra work required on your part.


SUMMARY:  Haulix has taken a very complex watermarking technology and made it point-and-click easy to use through a pure web-based interface.