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Hello and welcome to the sixth installment of Eric Morgan’s How To Kill Your Band. This column offers advice to up and coming artists from the perspective of a professional musician who has thrived with and without label support over the last decade. If you have any questions regarding the content of this blog, or if you would like to learn more information about the services offered by Haulix, please email james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

An Introduction:

I’ve been in the music industry as an artist for nearly 10 years now. In that decade I’ve achieved nearly all of my childhood music dreams, but I’ve also made just as many mistakes that run over my mind before I fall asleep each night. A wonderment of how a few different decisions, rerunning in hindsight, would work out in some alternate universe. This ever creeping determinism is a fallacy I’m quite aware of but one that I will never completely shake, though it’s these experiences I’ve learned the most valuable lessons. These are the things I’d like to share in a series of mini-blogs I call How To Kill Your Band.

Part 6 - Nightmares


I’m 27 years old and there are two recurring nightmares that haunt my unconscious hours: 

#1 — I’m back on my high school baseball team. It’s a tie game in the 9th and I’m up to bat with a man on third. The pitcher checks his signal as the runner edges off third then throws a pitch that seems to spin in slow motion as it tumbles towards me. I turn to square sliding my right hand down towards the center of the bat executing the most beautiful suicide squeeze down the first base line.

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Hello again. We have been very happy with the response to our decision to expand our posting efforts to seven days a week, but there is still a world of content we wish to share and our patience is not exactly our strongest skill. So, from time to time, we like bend the rules ever so slightly and share an additional post or two in between the regularly scheduled programming to give you an extra excuse to avoid work. This is one of those posts. If you have any questions about the content of the blog, or if you would like more information regarding the distributional services offered by Haulix, please email james@haulix.com and share your thoughts. You can also find us on Twitter and Facebook.


There are several career fields where hard works is rewarded with advancement, or at the very least recognition, but the music industry is not one of them. Hard work is what is expected of everyone receiving, or attempting to receive a regular paycheck in this business, and those who advance do so because they take it upon themselves to get their name in front of people with the ability to help their careers. Nina Corcoran is one of these people, and today she shares her story with the Haulix community.

Growing up in a household where the work of The Who might as well have doubled as the soundtrack to existence, Nina Corcoran knew she had a special connection to music from a very early age. The idea of making that connection into anything more than a hobby seemed unrealistic at the time, but as she grew she began to see things in a whole new light. She applied her gift as a writer to the world of music promotion, and very quickly became ‘need to know’ voice in online writing.

I originally crossed paths with Nina when she applied to write for a site I help run, and in the years since I have become a big fan of her work. She is the type of person that always has a plan for the future, even if that plan is to simply make more plans for points further in the future, and she has never once missed a deadline. Her voice is distinct and focused, with a knack for descriptive wordplay that makes relating to her perspective incredibly easy. She also seems to find joy in the hunt for article ideas and the process of pitching said ideas to editors, which is a rare quality in young talent.

If you would like to learn more about Nina’s efforts, please take a moment to follow her on Twitter. Additional questions and comments can be left at the end of this post.


H: Please tell everyone your name, job title, and a few of the publications you currently contribute to:

N: My name is Nina Corcoran and I’m the Web Editor for WERS 88.9fm, an A+E contributor for DigBoston and Under the Gun Review, and a freelancer for various other places.

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Hello, everyone. Welcome to the first of what will be eventually two new Advice columns this week. We are always on the lookout for new ways artists have found to navigate the industry, and whenever possible we do our best to have them share their journey in their owns words. If you know of an artist or group currently doing something unique in music, please contact james@haulix.com and share their story. You can also find us on Twitter and Facebook.


If your band is a business and your music is the product your efforts produce, then all the artwork, photos, and merchandise you create to promote that product falls under the category of packaging. The problem many bands face today is that they become far too obsessed with the packaging aspect of things to focus on the quality of their product. The results of these misguided efforts, unfortunately, is that many of these artists must learn the hard that no one buys a well packaged product twice if its contents are underwhelming.

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Hello and welcome to a new week of music industry insight and advice here on the official blog of Haulix. We have a lot of content planned for the days ahead, and we could not be more thrilled than to kick things off with a look at the origins of two of the most entertainment hard rock/metal outlets of the last decade. If you have any questions about the content of the blog, or if you would like more information regarding the distributional services offered by Haulix, please email james@haulix.com and share your thoughts. You can also find us on Twitter and Facebook.

As many of you know, this blog exists to promote the future of the music industry and the people who will one day run it, but truth be told we are not always sure what the future will hold. We do our best to ask everyone we speak with about their thoughts on where the industry is headed, but by and large people have no real idea what this business will look like five or ten years from now. The best we can do is ask as many questions as possible and plan for the worst, and though we may be hesitant to the idea we must accept the fact things are going to change.

I’m not sure Seth Werkheiser knew where he ultimately wanted to end up in music when he launched Buzzgrinder in 2001, but I am willing to wager everything in my possession that he never could have guessed the path to success he would blaze in this often turbulent business. From life as a regular joe, blogging about the music that interested him, Seth began a career that eventually landed him a paying gig with AOL. He worked his way through the ranks and in 2009 helped the company launch Noisecreep, which quickly became one of the top online hard rock hubs. After a few years, however, things at the company began to change, and Seth was faced with the decision of sticking with his baby or exploring new horizons outside the site he had built from the ground up.

He chose the latter.

In the years since leaving Noisecreep, Seth has gone on to find new ways of reaching music fans, including the launch of his increasingly popular Skull Toaster email chain. He’s still writing, but he now has more freedom than ever before. Somewhere along the way he realized that there will always be new peaks to reach and challenges to meet, which he welcomes with open arms. In our interview below we get a glimpse at not only how he reached this realization, but at the journey that created the influential voice in music that he has become.

If you would like to learn more about Seth Werkheiser and his efforts to further the music industry, please make it a point to follow Seth on Twitter and subscribe to Skull Toaster. Additional questions and comments can be left at the end of this post.

H: Before we begin, would you please introduce yourself to our readers:

S: Ahoy! I’m Seth Werkheiser. I started Buzzgrinder in 2001, and Noise Creep in 2009 for AOL Music.  Since 2011 I’ve been biking, couch surfing, and writing metal trivia.

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A lot has been written about the supposed dire state of the music industry, but truth be told there are a number of successful and growing companies, including record labels, that are thriving in 2014. In this column we bring together every job opening we can find from the companies responsible for building the future of the  business and present them to you, our reader, in hopes of aiding you on your journey to join the global music industry professional family.

Each Sunday we scour the internet for the latest and greatest job postings throughout the music industry. You can help us better serve our community by sending any job openings you find or have to james@haulix.com. Be sure to include the name of the company hiring, a detailed description of the position being offered, a desired start date, contact information, and any additional supplemental information you feel may be needed.

Job Openings:

National Publicist (The Syndicate)

Job summary: The Syndicate is growing its company with the addition of a full-time Director of Publicity.  The position will represent our agency’s clients in the entertainment and lifestyle brand spaces as well as directly manage the expanding PR department. The ideal candidate should have experience managing a team in addition to an excellent working knowledge of pop culture and the ability to effectively discuss current music, comedy and lifestyle trends. The candidate should be a strong communicator with superb writing skills. The position requires one to be meticulously confident while pitching to a variety of media outlets including web, print, television and social networks.

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Hello and welcome to the ninth installment of our Journalism Tips series. We started this column as a way to help aspiring writers get their start in music, but over the last month we have been evolving into a place writers come to have their questions about life in the business answered. Today we are continuing that effort with a response to a question posed by one reader in regards to one can make the most of email interviews. If you have any questions about developing as a writer/blogger in music, please do not hesitate email james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

Let me preface this article with two caveats. Firstly, there’s no right way to conduct an interview (aside from maintaining some professionalism). Everyone develops their own style, and what’s right for me might not be right for you. My style tends toward the conversational. It’s not that I don’t prep questions. I actually prep a lot of them, more than I could reasonably ask. But I treat those questions as guideposts — they’re places to stop at and explore along the journey of a conversation, not turn-by-turn directions to be followed in strict linear sequence. Sure, I make certain to hit on the points I want to hit on, but I don’t worry too much about how I’m going to get to them — if things go as planned, I generally find I wind up in those places without really having to try. If it’s interesting to you, it will be interesting to your readers, so trust your gut and go off-script if you’re onto something interesting.

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Greetings, everyone! If you are reading this post the day it goes live then you are already well aware that it is Friday and the weekend is just a few seemingly unbearable hours away. We cannot make time move faster, nor do we have the technology to simply skip ahead, but if you give us a few moments of your time we can definitely provide enough entertainment to help pass the remaining time before freedom arrives.

Each and every Friday we like to take a brief break from our regularly scheduled programming to update and reflect on everything happening at Haulix HQ. We are far more than a music blog, as many of you already know, and posts like this give us an opportunity to share more our efforts with all of you. If you have any questions about the content of this post, or if you are interested in learning more about the secure music distribution services offered by Haulix, please email james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

Starting off with the development end of things, our team pushed a lot of odd projects to the side this week in an attempt to better our email systems for clients and press alike. We ended up releasing several new updates, each of which are detailed below:

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This has probably been mentioned at least three times in the past on this blog, but YouTube is already the number one source for music discovery amongst young listeners. Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and if you want your career to go anywhere in 2014 you better lay claim to as many of those hours as you possibly can. Viral videos will certainly make a splash, but the likelihood of your next clip landing on the front page of Reddit is about one in a million, if not more. The smart play, at least for those who are willing to make time to create content properly, is to develop a video strategy they can maintain for the foreseeable future. We can help.

If you have any questions about the content of the blog, or if you would like more information regarding the distributional services offered by Haulix, please email james@haulix.com and share your thoughts. You can also find us on Twitter and Facebook.

The majority of December 2013 was dedicated to sharing tips on how to optimize your presence on YouTube (here’s part 1, part 2, and part 3). Those articles were intended to give you everything needed to have a modest presence on the world’s largest video streaming platform, but in order to grow your audience and raise the chances your content will be seen by someone in a position to help move your career forward you will need a plan that includes regular video updates featuring a variety of content. What that content entails will need to be discussed between you and the other members of your group, but thanks to authors Lucy Blair and Caroline Bottomley of Radar Music Videos we were able to find the following list of basic types of video content uploaded by musicians, which we have :

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Greetings! Thank you for taking a little bit of time from your busy day to spend with us while we continue our efforts to better the future of the music industry. We have been running a lot of interviews as of late, but only because we needed a little extra time to fine tune the numerous advice columns and series we have planned for the months ahead. Today we’re bringing back our informative efforts, and to kick things off we brought together some of the best minds from every corner of the music blogging realm for a discussion that every artist should read. If you have any questions about the content of the blog, or if you would like more information regarding the distributional services offered by Haulix, please email james@haulix.com and share your thoughts. You can also find us on Twitter and Facebook.

We do our absolute best to educate artists and groups alike on the proper way to communicate and interact with journalists, but as much as we like to think a few posts could change the world there are still many artists out there who are driving bloggers and print journalists alike crazy with their irritating, silly, or otherwise nonsensical promotional efforts. If that applies to you, and it very well could without you even realizing it, then this post just might save your career.

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Hello again, everyone! It’s a pleasure to have you join us this afternoon. We discovered the person at the center of today’s feature via Twitter just a few short weeks ago, and after seeing their passion for this industry we knew they needed a bit of space on our company blog. If you know of an individual or company we should feature in an upcoming spotlight interview, please email james@haulix.com and share your recommendations. We can also be found

We loved the content featured in March, but looking back this past weekend something clicked: Sometimes we get so carried away with all the big name writers and industry folk people ask us to speak to that we overlook the young minds currently shaping the future of music journalism. This blog is for the next generation of professionals, after all, and as much as the decade-long professionals can aide you in traversing the often tricky terrain of music there is still something to be said from the insight your more immediate peers have to offer.

Today we are returning to our blogging roots with a look at Kate Russell, the founder and editor of The Music Obsession. Kate’s life changed forever when she attended the Bamboozle Music Festival in 2008, and for the better part of the last six years Kate has been sharing her views on music with the world via TMO. We spoke with Kate just last week about her history in music, as well as the origins of her site’s name and the various difficulties facing young bloggers in the music industry today. You can read what she had to say below.

If you would like to learn more about Kate and The Music Obsession team, make sure you follow the site on Twitter. Additional questions and comments can be left at the end of this post.

H: Please take a few moments to introduce yourself to everyone:

K: Hi everyone! I’m Kate Russell, a newly 21 year old from Long Island finishing up her third year at NYU. I enjoy coffee, crafts, and talking to people. And of course, I’m the mind behind TheMusicObsession.com.

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