Small Record Labels Can Benefit From Digital Promos Too

by Matt | Haulix 21. October 2009 20:54

While we are excited to experience the fast growth of our business with quite a few medium to large record labels signing up, we have made a few changes to our pricing/plan strategy. We used to have a plan aimed at the single artist. Pay a one-time fee and distribute your album to your contacts with our services. The idea looked great on paper and we had a few sign-ups, but as a whole, this model just didn't feel right. In this freemium internet world, many artists were appalled at the thought of actually paying to use a service to market their music. I partly agree, especially with Facebook, MySpace, Pure Volume, etc., there ARE other cost effective ways to deliver pre-release music to the masses. Our model might work a few years from now, depending on if "free everything" slows down.

In place of the single artist plan, we experienced a demand for a service to handle a very small record label load - two releases per month maximum. With that, "Rising Star" was born. Upload two promos per month, send invitations to an unlimited number of media contacts and utilize five gigabytes of bandwidth space. This plan is geared towards that small record label that might be content with releasing a couple albums per month or that up and comer who is new to the game.

We now feel our five price plans cover the majority of scenarios a record label might approach us with.

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