The Great Digital Music Promo Debate

While surfing around, I happened to find a long-winded debate on a French music website concerning the hate for VS. the acceptance of digital music promos. If you've got a good 30-45 minutes, you can read the whole thing here. We're happy to see our name mentioned in one of the posts too.

I've written quite a bit on this topic and I cannot stress enough how healthy digital promos are for the music industry. Our service really is a win-win situation for all parties involved in the pre-release to publications process. Seeing debates springing up here and there is actually a good thing though.  It's a definite sign that the industry is shifting. It's not hard to throw a Word Press website up and start playing the role of a music journalist/zine. Sure, at first, it's exciting to get CDs mailed to you. It legitimizes what you are doing and makes you feel important, that someone actually values what you have to say. But after awhile, when you hit the big time, you need a team of writers and the music coming in out-numbers your team's writing abilities. Digital promos cut down on processing time and money, resulting in a lighter load. Why wouldn't you embrace this?

That is the point of view of a media contact/journalist.

Artists, record labels and journalists are slowly accepting the industry shift. I like how one musician put it,

"I favor iPool and Haulix, because it is one of the only means to preserve the financial health of the small labels under the weight of the illegal downloading."