**This list's "secure distribution system" verbiage references HAULIX**1. Save costs of having an in-house programmer or contracted consultant build a secure distribution system2. No software to install and updates are automatically applied with no extra cost3. Greatly decrease physical promotional media costs4. Faster publication turn around - if media contacts can get media faster, logically their publications should go up faster5. It's an easy way to take part in the "Going Green" movement6. Enforce strict anti-leaking tactics that can't be done with physical promos alone7. Create promos, monitor activity and invite media contacts to consume from anywhere in the world with an internet connection8. You'll have a much better awareness of who actually consumes your media versus wondering if it made it via the mail9. If some part of a promo has to change, do it in one spot, at any time, and all media contacts will benefit from the change immediately10. Easy exit strategy - if you want to discontinue the service for whatever reason, pulling the plug costs nothing and is only a couple clicks away
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5/11/2009 3:17:30 PM #
Very compelling, points. I like the concept behind this system!
Nate | Reply
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